Idea to Value
MARCH 23, 2022
In 2006, the editor of IEEE Software recounted that in the 1970s television advertisements for Alpo dog food, Lorne Greene pointed out that he fed Alpo to his own dogs. And the best way to do this is to actually use your own product. This is often referred to as “eating your own dog food” The origin of the term is disputed.
Destination Innovation
JUNE 8, 2023
by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.
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BrainZooming
OCTOBER 13, 2015
In 2006, Snickers switched its logo out in an advertising campaign. Here’s how this creative strategy formula plays out between two well-known consumer brands. The Lead, Copy, Swerve, Integrate, and Go Creative Strategy Formula. It replaced the Snickers brand name inside its parallelogram logo with hunger-related words.
hackerearth
AUGUST 10, 2017
CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. Innovation is more about thinking than about product or process innovation. Constraints can be inspiring.
Boxes and Arrows
AUGUST 17, 2010
Figure 1: Affect Circumplex (Van Gorp, 2006 adapted from Russell, 1980) 3 Because arousal is largely unconscious, it provides an especially powerful channel for designers to command attention and influence behavior. Cognitive and Affective Responses to Advertising (69-89). When we combine these two dimensions of emotion (i.e.
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Nintendo’s simple and intuitive Wii (released in 2006) was hugely successful. The company lost trying to emulate other PC makers; they were solving the wrong problem. Then, Microsoft invested $150 million (!)
Boxes and Arrows
SEPTEMBER 4, 2008
An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 25 of the “Power 150,&# as listed by Advertising Age. David leads an interdisciplinary group of designers, writers and content strategists for the Chicago office of Critical Mass.
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