Idea to Value
JUNE 28, 2023
A 2015 study of 180 participants over 9 weeks showed that creativity training not only significantly improved the participant’s view of their own creativity, it resulted in those participants producing more creative output A 2016 study showed one 1.5
Idea to Value
JANUARY 28, 2022
Preckel & Holling (2006) : Investigation of correlation in 1328 German students. Jauk (2013) : Sample of 297 participants found a positive correlation between intelligence and creativity, but there was a threshold point of an IQ of 86 for ideational fluency, and IQ of 119 to be highly original. Does not support threshold theory.
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Tullio Siragusa
AUGUST 14, 2023
When he took the reins at Ford in 2006, the company was facing dire financial straits. This method involves empathetic understanding, ideation, and experimental phases to address challenges innovatively. Fresh eyes can sometimes spot potential that those deeply entrenched in the industry norms may miss.
IdeaScale
FEBRUARY 26, 2019
The word “crowdsourcing” was first used in 2006 and in the context of Flickr. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests. No longer used that exclusively, crowdsourcing refers to any collective effort to achieve an end.
Innov8rs
JANUARY 16, 2023
Susana shares more about Telefónica, a Spanish multinational telecommunications company that employs more than 100,000 people that has been investing in startups since 2006- for a total of 1000+ startups. Through Wayra, the Telefónica's Venture Builder, the corporate accompanies and supports its startups from ideation to founding.
Innovation 360 Group
FEBRUARY 20, 2020
Our research suggests that most organizations have challenges in one of more of the four stages of innovation – i.e., ideation, selection, development and commercialization – often relating to gating and decisioning efforts as they move through the four stages. The Wheel of Innovation Sawhney, Wolcott and Arroniz (2006).Penker
BrainZooming
OCTOBER 13, 2015
In 2006, Snickers switched its logo out in an advertising campaign. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Here’s how this creative strategy formula plays out between two well-known consumer brands.
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