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What I Learned Solving a Business Crisis

Innovation Excellence

GUEST POST from Greg Satell By 2006 we knew we had a serious problem. What had once been a market leader that generated huge profits, which fueled the growth of […] Our company’s onetime flagship product, called Afisha, was in a steady decline and it was becoming all too clear that something had to be done.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Trust the Customers, Not the Experts

Destination Innovation

In 2006 he presented on the TV programme Dragon’s Den in front of a panel of stern entrepreneur investors. Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase. He took out a £10,000 loan and started manufacture. I tell you, you don’t.

Design 316
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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. This means that companies need to continuously innovate if they want to remain competitive in the market.

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The Role of Women in Innovation

IdeaScale

In a Harvard Business Review article, it was found that firms with high levels of diversity were 45% more likely to report market growth and 70% more likely to report capture of a new market. To begin with, we know that diversity (diversity of gender, race, age, socioeconomic status, etc) fuels innovation.

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Interview with Design Thinking Leader Steven Forth on What Makes Business Model Innovation So Challenging

IdeaScale

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Back in 2006, I encountered Tom Nagle’s work on pricing and read his classic book The Strategy and Tactics of Pricing. I actually got a surprising amount of hate mail on this! .

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Impact of Crowdsourcing in the Healthcare Industry

IdeaScale

The word “crowdsourcing” was first used in 2006 and in the context of Flickr. For instance, doctors should consider the pros and cons of outsourcing their marketing. Furthermore, crowdsourcing can also be used to generate ideas for marketing campaigns against obesity or smoking. Impacts of Crowdsourcing.