article thumbnail

IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. That’s the highest percentage since 2007. The NAHB report shows home buyer preferences are shifting in response to changing lifestyles, societal trends, and economic factors. Let’s talk!

Trends 52
article thumbnail

Find inspiration behind these 3 surprising market creation stories

Christensen Institute

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. It took a design change, adding ruffled cuffs to the fork, to encourage adoption.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

article thumbnail

Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

There’s a saying in efficient markets for goods and services. What would a better market look like? Taxpayers are as well. The customer is always right. What they demand is ultimately met. If Apple doesn’t offer an iPhone that delivers value, customers look elsewhere, and Apple has a choice: improve or wither.

article thumbnail

How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. The value of this strategy is it forces you to look past the belief that what you already have is working, so why change it?

article thumbnail

The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

Resources 157
article thumbnail

Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). Let’s transfer these findings into the business world, what are our takeaways?