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The Role of Innovation in New Product Development: Three Approaches for Success

Qmarkets

Innovation is essential throughout the entire new product development (NPD) process, but nowhere is it more key than it is in the Fuzzy Front End (FFE) stage. FFE is the starting point of NPD and is where new product ideas are generated before entering the formal development process.

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71 Innovation Methodologies

Open Innovation EU

New Product and Development Service Process (Hauser). New Product Development Front End (Khurana). Revolutionizing Product Development (Wheelwright & Clark). New Product Development Funnel (Katz). Productive Thinking (Hurson). Focus stage: Seed Published: 2007 more….

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Management Innovation:  Busting Bureaucracy

Strategos

While most of the client work that Strategos does is aimed at business model innovation, in recent years we have developed a principle-based approach to Management Innovation (see Mercy Salaz’s blog, Scope Creep ) and used this approach on several internal processes and practices such as product development. Hamel, Gary.

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A New Model to Start Innovation

Gijs Van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].

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The Importance of Persistence: Building an Innovation System for the Long-term

The Inovo Group

A 2007 study by M. Most corporate business functions – new product development (NPD), quality, sales, R&D, marketing, etc. For some companies this can be up to 10% of their ‘creative’ budget (R&D, NPD, design, etc.). But the CEO’s words to the shareholders often reveal a deeper truth. Prabhu, & R.

System 53
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Get Real About Your Company’s Future

The Inovo Group

When Apple introduced the iPhone in 2007, Research in Motion (RIM) was a major player in a worldwide market that sold about one billion cell phones annually (the term “smartphone” was new). Would it have a new product development or innovation process? Would that company invest in R&D? Conduct market research?

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Method Mondays: Never stop learning

Boxes and Arrows

In the next step, comparing the current product development with the newfound perceptions of the future allows for improvement. Creating Breakthrough Product Through Collaborative Play , Addison-Wesley 2007, 56-61. For more details consult “Remember the Future. A day in the life. Why the methods work.