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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

We’re already digesting the study’s findings to inform strategies and campaigns for our clients. If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. That’s the highest percentage since 2007. Let’s talk!

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Optimizing R&D Resources: Strategies for CTOs and Innovation Leaders

ITONICS

Between 2007 and 2022, corporate R&D spending grew with a CAGR of 5.2%, underscoring the importance of R&D in driving future growth and market differentiation ( Global Innovation Tracker, 2023 ). In the past decades, research and development (R&D) expenses have surged across various industries.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Top 3 Alternative Innovation Assets 1.

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Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Tactics and strategies should always evolve as needs dictate, but the emotional base of a brand cannot. A brand can’t accomplish all at once, but Shill recommends strategies that accommodate a few.

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How to create a scalable strategy in the midst of the COVID-19 crisis

mjvinnovation

Companies had to take extreme measures to adapt their processes and recalibrate their strategies. Even before the pandemic, entrepreneurs already had a difficult time remaining relevant in an increasingly competitive market. This guarantees your foothold in the market for much longer. What does it mean to be scalable?

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How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. The value of this strategy is it forces you to look past the belief that what you already have is working, so why change it?