Interview Jeffrey Baumgartner: How to get one amazing idea
Idea to Value
FEBRUARY 23, 2016
However, frustrated with the lack of end-product coming out of most brainstorming sessions, he developed a new way to approach the problem: Anti-Conventional Thinking. In my recent interview with him, we talk about the research behind why brainstorming is so ineffective, and how companies can use Anti-Conventional Thinking.
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