article thumbnail

CPG Industry Innovation

eZassi

Open Innovation is a proactive strategy complementing your R&D department. Lafley, former CEO of Proctor & Gamble, set in motion a proud culture of Open Innovation for P&G’s product development strategy. Innovation Portfolio Management Integrates Strategy, Ideation, and Collaboration Across Resources.

article thumbnail

71 Innovation Methodologies

Open Innovation EU

Focus stage: Maturity Published: 2008 more…. Open Innovation Customer Integration (Reger). Innovation Circle (Berenschot). Delft Product Innovation Model (Buijs). Process of Creativity (Gill). Creative Problem Solving (Isaksen). Focus stage: Maturity Published: 2014 more…. Co-Creation (Prahalad).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovation Strategy – Pat McGauley and a New Beer in Town

BrainZooming

He reported that packaging innovation was more difficult to develop than liquid innovation. Based on comments he made regarding working with retailers on in-store shelving, product innovation may have been easier because it might lead to a fight for shelf space. They didn’t need an inauthentic version from Anheuser-Busch.

article thumbnail

Why you need extreme constraints to fuel innovation

hackerearth

When Virgin America had limited marketing budgets, it got creative and partnered with Victoria's Secret and HBO (2007-2008) to redefine customer experience for their flyers. Sometimes, people find solace in boundaries to focus and find inspiration for creative ideas. “I Think of beautiful Haiku. Read up on decision fatigue.

article thumbnail

What is innovation management and why your organization needs it

hackerearth

Innovation management initiatives focus on disruptive or step changes that transform the business in some significant way. This discipline of managing the innovation process harnesses creative ideas and uses them to build a steady pipeline of innovations that are reliable, repeatable, consistent, and profitable.

article thumbnail

What is innovation management and why your organization needs it

hackerearth

Innovation management initiatives focus on disruptive or step changes that transform the business in some significant way. This discipline of managing the innovation process harnesses creative ideas and uses them to build a steady pipeline of innovations that are reliable, repeatable, consistent, and profitable.

article thumbnail

11 Paradoxes of Entrepreneurial Thinking: why entrepreneurship can hardly be taught

Open Innovation EU

In essence it is nowadays recognized as the difference between creativity (Schumpetarian) and alertness (Kirzner) – creation versus discovering. The entrepreneur is an innovator and disturbs the economy (De Jong & Marsili, 2010; Schumpeter, 1934). When to be creative, when to be managerial. Lans et al. 2016 figure 2, p.