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Eight Companies that Switched What They Did

Destination Innovation

In 2022 it had a market capitalisation of over $700B. From 1998 to 2008 it was the world’s largest supplier of mobile phones and smartphones but fell behind Apple and Samsung. The Wrigley Company is now the largest manufacturer and marketer of chewing gum in the world. In 2008 Mars Inc. acquired Wrigleys for $23B.

Company 287
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How long does it take to reach product/market fit?

Articles from GroundControl

Since 2008 Esther and I have helped around 250 startups through their journey from a great business idea to a validated business model. The post How long does it take to reach product/market fit? We’ve helped Accelerators like Rockstart and Startup Bootcamp, but also bootstrapped startups and VC funds. We started to see patterns.

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Baader-Meinhoff Phenomenon: Why we see things everywhere once we see them once

Idea to Value

The Baader-Meinhoff group had existed in the 1970s, and there was even a popular German book (1985) and film (2008) about them, but they were not as well known outside the country. When it comes to innovation and creativity, we need to be careful when looking at trends and getting feedback from the market.

Trends 190
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Water4: market-creating innovation at the heart of Sierra Leone

Christensen Institute

This is the first of a two-part blog series on Water4 and how it addresses a market need to provide clean and safe water in Sierra Leone. But one innovative organization is taking a market-creation approach to solving some of the challenges associated with providing safe drinking water. million people since 2008.

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Recession, Survival and Innovation

Destination Innovation

During the recession that started in the Finance sector in 2008, Salesforce.com boomed by using a new business model, software as a service. Two companies dominated the breakfast cereal market, Kellogg’s and Post. Kellogg’s profits surged and they overtook Post to become the undisputed market leader.

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Why did Taylor Swift just re-record her chart-topping album?

Idea to Value

So why did she just do potentially the most un-creative thing a musician can do: Re-record one of her previous albums, ‘Fearless’ from 2008? She is also respected for being a highly creative songwriter and performer. It all comes down to owning your own platform as an artist. I hope this clears things up.

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How To Manage Yourself Out Of A New Great Recession in 2023

helloFUTURE

In 2008, the world experienced a severe financial crisis. The crisis began in the United States, where a housing market bubble burst, causing home prices to plummet and many homeowners to default on their mortgages. This led to a crisis in the banking and financial sector, as many banks held toxic mortgages on their books.…