article thumbnail

The Wheel of Innovation: Lessons learned from >1,000 companies and 62 countries

Innovation 360 Group

The upper right quadrant (ME) in Figure 2 is where offer innovation takes place. It is typically based on sales innovation (see below) and market innovation. Examples are all the companies with a structured new product development (NPD) process.

Company 40
article thumbnail

The Wheel of Innovation: Lessons learned from >1,000 companies and 62 countries

Innovation 360

The upper right quadrant (ME) in Figure 2 is where offer innovation takes place. It is typically based on sales innovation (see below) and market innovation. Examples are all the companies with a structured new product development (NPD) process.