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How having children makes fathers’ brains less imaginative

Idea to Value

This is interesting because while some of the brain regions mentioned here have been shown to be involved in certain creative activities (especially moments of insight being associated with activation of the ACC: Sources 2016 , 2010 , 2010 ) many of the other brain networks mentioned here are related to memory and decision making.

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The availability bias: Why we overestimate the likelihood of scary but unlikely events

Idea to Value

Indeed, a 2010 survey conducted in the USA found that shark attacks were one of the top 6 most feared ways to die. On the flip side, research has shown that the harder it was for people to think of an example of an event , the less likely they thought it would happen again in the future.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Here are some other examples of successful DTC start-ups. Warby Parker was founded in 2010 by four friends from business school. There are many other DTC clothing examples. Its market share has now slid to around 50%.

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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

Here are some simple examples: Putting calorie counts on menus encourages people to make healthier choices – salads instead of french fries. In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost.

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How President Lula da Silva should help the poor in Brazil this time?

Christensen Institute

When he served as Brazil’s 35th president from 2003 to 2010, the country was experiencing an economic boom. trillion in 2010. For example, consider the case of education in Brazil. For example, consider how Nubank, a Brazilian financial technology company, is creating access to banking services for millions of Brazilians.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. Example: General Motors (GM) was known for its strict hierarchical structure, leading to a culture of fear where lower-level employees were reluctant to voice concerns or ideas.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. This is one example of how idea management and customer experience connect to unite customers with products tailored to meet their needs. This includes learning their preferences for product development and making sure they are receiving products with the greatest benefits.