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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. Related posts: Why 2020 Is Shaping Up To Be A Pivotal Year 2012 – The Year of the Interface 2010 – The Year Everything Was Supposedly Dead; 2011 – The Year of Scale and Synergy Top Posts of 2009 2015: The Year The Cloud Bursts

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Innovative Ideas for Combining Traditional and Digital Marketing

InnovationManagement

In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

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Direct to Consumer Disrupting Established Markets

InnovationManagement

In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. Its market share has now slid to around 50%. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. They are Harry’s and Dollar Shave Club.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Warby Parker was founded in 2010 by four friends from business school.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. Marketing and advertising agencies have long been the purveyor of ideas. Something that Bill Gates learned the hard way…. It was a huge success.

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Origin Story: How IdeaScale Grew from a Simple Idea to a Leading Idea Management Company

IdeaScale

Those ideas then become public policies, products, marketing campaigns, and much more. The adoption rate increased in 2010 to include over 36 agencies and enterprise level companies. Hoehn wanted companies and government organizations to be able to gather, transform, and prioritize ideas through crowdsourcing.