Creating Innovation Connections as the Customer Advocate
IdeaScale
DECEMBER 27, 2016
Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else. They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer.
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