Is Innovation in pharma broken?
The Future Shapers
AUGUST 28, 2019
For an industry which, historically speaking, is closely connected to the idea of growth through innovation it comes as a big surprise to find that only one of the ten big pharma companies is in the top 20. Having an excellent R&D process and achieving market success with the technologies invented are two distinct things. Pharma was rated among the least customer-friendly industry in a 2011 Harris poll, down 43% from a similar survey conducted in 1997.