2011 Disruption Marketing Product Development 
Jeffrey Phillips
MAY 24, 2022
Red teams and blue teams originate from the military, where one team takes on the role of an attacker or proposes a strategy and another team seeks to disrupt or destroy the strategy. Yet doing a good job evaluating ideas and the markets and conditions they will be launched into is vital.
Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Others are being disrupted.
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The Inovo Group
FEBRUARY 10, 2021
At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. Does Europe have a different perspective than the US, does marketing know things that R&D does not or vice versa.
Qmarkets
DECEMBER 4, 2019
As we can see from these examples (and many more ), studying the solutions which have been developed by animals and plants can be an extremely effective catalyst for the development of disruptive innovations and inventions. Want to Evolve Operational Excellence at Your Enterprise?
Qmarkets
JUNE 22, 2018
As we can see from these examples (and many more ), studying the solutions which have been developed by animals and plants can be an extremely effective catalyst for the development of disruptive innovations and inventions. The Ultimate Teacher: Why Biomimicry Matters.
IdeaSpies
FEBRUARY 22, 2019
did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Books such as Consumptionomics (2011) by Chandran Nair and Abundance: The Future Is Better Than You Think (2012) by Peter H. The question is “Why?”
IdeaSpies
FEBRUARY 21, 2019
did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Books such as Consumptionomics (2011) by Chandran Nair and Abundance: The Future Is Better Than You Think (2012) by Peter H. The question is “Why?”.
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