article thumbnail

You need a red team, not a red pill

Jeffrey Phillips

Why you should consider a red team Let's imagine, instead, that your innovation team, the people with the great new idea, are the blue team. They've developed an idea based on a set of insights, voice of the customer work, great idea generation and a lot of testing.

article thumbnail

The Creative Process And How Idea Management Solutions Fit In

Qmarkets

Having geeky friends as a teenager and freelancing for an idea generation company, I was always surrounded with people full of ideas. Part of my studies in product development and innovation management at ETH, was a reflection on what creativity was and how it could be understood and handled.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Creative Process And How Idea Management Solutions Fit In

Qmarkets

Having geeky friends as a teenager and freelancing for an idea generation company, I was always surrounded with people full of ideas. Part of my studies in product development and innovation management at ETH, was a reflection on what creativity was and how it could be understood and handled.

article thumbnail

What is innovation management and why your organization needs it

hackerearth

Linda Beltz, organizational structures for open innovation, 2011. The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.) for a consumer-product company or a business-product one or the best practices for product development in low-tech and high-tech firms will be different.

article thumbnail

What is innovation management and why your organization needs it

hackerearth

Linda Beltz, organizational structures for open innovation, 2011. The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.) for a consumer-product company or a business-product one or the best practices for product development in low-tech and high-tech firms will be different.