Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

In 2011, Diet Coke switched its logo placement on cans, expanding the primary logo beyond the can’s surface, resulting in a partial representation of the logo. When translated into a simplified creative strategy formula, you can consider ways your brand could use a comparable formula to develop a new creative strategy: Is there a creative idea out in a market comparable to yours that is gaining attention and buzz that you could copy ?

Innovation by numbers: Lessons to learn from the CIA and Netflix

Innovation 360 Group

Back in 2011, we were wondering how to develop the first hypothesis in the large and very complex assignments we were undertaking. Last year the CIA released to the public nearly 470,000 additional files recovered in the May 2011 raid on Usama Bin Ladin’s compound in Abbottabad, Pakistan. How we take insights to the innovation management market. We decided to look at other trades and industries to see how they approached complex tasks.

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The Ultimate Corporate Co-Creation Tool: Venture Building

CREATORS

Since 2011, venture builders have contributed to creating around 15% companies around the world. Once they come up with an interesting solution, they prepare the Go-To-Market strategy (GTM) and they start growing the product and the company. There was a market gap?—?and

Tools 52

What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Centered around customer empathy and prototyping, design thinking is a compelling framework for ideation and the discovery of new value.

Industry 4.0 – disruption or just a logic extension of WWW?

Innovation 360 Group

The term first surfaced at the Hannover Messe Industrial Fair in 2011, with the theme Industry 4.0. The social revolution and global transparency, which have led to increased demand for fair training and a fair labour market but also sustainable thinking and rapid communication, where everybody with a story to tell can have an impact. you can build you own satellite for less than 10,000 USD); with extremely short go-to-market lead times (weeks); and. Industry 4.0

Warm and Fuzzy at the Front End of Innovation

Paul Hobcraft

I wrote about “ hearing all the voices of ideas at the front end and the “ two distinct parts of the innovation funnel ” building from my original post “ the new extended innovation funnel “, written in 2011. We are long past “ideas for ideas sake” although I’m still told I’m very wrong here with all the continued calls to create those ideation ‘hotspots’ as that seems to engage those within organizations or so many think.

Spotting Innovation Opportunities

ITONICS

If a company focuses on incremental innovation and simple stage-gate ideation processes only, it won’t keep up in the long run. and starts much earlier than the ideation process. When searching for new opportunities, it basically means being able to simultaneously create ideas as part of the innovation management on the one hand and to foresee markets and potentials, called corporate foresight, on the other hand.

The Creative Process And How Idea Management Solutions Fit In

Qmarkets

Innovation means having a new concept which is an answer for a need or a solution to a problem, and successfully transforming the idea into a solution which will lead to market success. The ideation part, the creative process itself, starts with an inception for a problem or a question which is an unsolved tension that wants to be solved. Doing only the ideation phase without the analysis and research or development is not conducive to a solution.

Everything you need to know about innovation management software

hackerearth

Although enterprise collaboration software market has been around for over 20 years, innovation management software is a specialized segment that helps companies guide and support their innovation process. With the right tool, the idea generation, implementation and evaluation, and market tracking phases can be managed to create successful business outcomes. 2011)) . Innovation management software is so much more than idea management platforms in the market today.

Industry 4.0 – disruption or just a logic extension of WWW?

Innovation 360

The term first surfaced at the Hannover Messe Industrial Fair in 2011, with the theme Industry 4.0. The social revolution and global transparency, which have led to increased demand for fair training and a fair labour market but also sustainable thinking and rapid communication, where everybody with a story to tell can have an impact. you can build you own satellite for less than 10,000 USD); with extremely short go-to-market lead times (weeks); and. Industry 4.0

Innovation management software: Everything you need to know

hackerearth

Although the enterprise collaboration software market has been around for over 20 years, innovation management software is a specialized segment that helps companies guide and support their innovation process. With the right tool, the idea generation, implementation and evaluation, and market tracking phases can be managed to create successful business outcomes. 2011)) . Innovation management software is so much more than idea management platforms in the market today.

How Swiss Post’s Partnership with Qmarkets Achieved Award-Winning Results

Qmarkets

Lorenz Wyss, head of ideation at Swiss Post and the recent recipient of a prestigious international idea management award, talks about the major transformation efforts the 60,000-strong company has undertaken, and how Qmarkets’ innovation platform has helped manage and guide the process. . Lorenz Wyss: The rapid changes in technology create a future full of opportunities but also market unpredictability.

How Swiss Post’s Partnership with Qmarkets Achieved Award-Winning Results

Qmarkets

Lorenz Wyss, head of ideation at Swiss Post and the recent recipient of a prestigious international idea management award, talks about the major transformation efforts the 60,000-strong company has undertaken, and how Qmarkets’ innovation platform has helped manage and guide the process. . Lorenz Wyss: The rapid changes in technology create a future full of opportunities but also market unpredictability.

The Founder, Innovation On Film

Gregg Fraley

The Founder , starring Michael Keaton as McDonald’s founder Ray Kroc , is the best film about innovation since Moneyball in 2011. This is the perfect launch pad to talk about having dots to connect, that is, market knowledge. The McDonald’s were strong in ideation and refinement of the main idea, the fast food system. Teachers can talk about mindset, marketing, points-of-difference, coping with failure, and the value of measurement and data.

4 Ways to Beat Innovation Management Anxiety- How to Get Past the Fear and Find Your Next Big Idea!

Qmarkets

To achieve a balance between giving employees a broad remit for ideation and retaining control over innovation trajectories, it’s important to have a clear-cut process in place. Case in point, the Texas-based marketing firm Epsilon – which managed email communications for over 2,500 clients – suffered a breach in 2011 , resulting in 50 client databases being stolen. The philosopher Aristotle diagnosed fear as ‘pain arising from the anticipation of evil’.

What is innovation management and why your organization needs it

hackerearth

An innovation process “connects upstream idea valuation to downstream production and release to market.” For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations. Increases market success. Source: Dr. Linda Beltz, organizational structures for open innovation, 2011. The market can be high-tech, FMCG, supplier-driven etc.

What is innovation management and why your organization needs it

hackerearth

An innovation process “connects upstream idea valuation to downstream production and release to market.” For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations. Increases market success. Source: Dr. Linda Beltz, organizational structures for open innovation, 2011. The market can be high-tech, FMCG, supplier-driven etc.

Adaptive Strategy Matrix [Infographic]: exploration vs. exploitation?

Open Innovation EU

I recently ran into an article (Walrave et al 2011) that analyzed a simulation of investing in exploration vs. exploitation. External pressure: a balancing loop that suggests that both the exploitative loop and explorative loop will be disturbed by the market circumstances (a realism check), which will thus increase the likelihood of external forces saying that the strategy should change. A calm market or ecosystem will increase the external pressure to invest in exploitation.