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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. Related posts: Why 2020 Is Shaping Up To Be A Pivotal Year 2012 – The Year of the Interface 2010 – The Year Everything Was Supposedly Dead; 2011 – The Year of Scale and Synergy Top Posts of 2009 2015: The Year The Cloud Bursts

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Optimism Bias

Idea to Value

One of the most cited-assessments of the bias from 2011 gives the following examples: When it comes to predicting what will happen to us tomorrow, next week, or fifty years from now, we overestimate the likelihood of positive events, and underestimate the likelihood of negative events. This is a cognitive bias known as the optimism bias.

Project 202
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Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. They compared 207 consumer goods companies and a sample of over 40,000 new products between 1980 and 2011.

Marketing 100
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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 Source Automotive News May 2011 ). The lesson for marketers is to keep asking ‘why? ‘ Because they are worried. Why are they worried? Only 350 customers returned their vehicles.

Marketing 203
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Software Isn’t Going to Eat the World

Innovation Excellence

GUEST POST from Greg Satell In 2011, technology pioneer Marc Andreessen declared that software is eating the world. With lower start-up costs and a vastly expanded market for online services,” he wrote, “the result is a global economy that for the first time will be fully digitally wired — the dream of every cyber-visionary of […].

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Why We Are Entering A New Innovation Era.

Paul Hobcraft

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Posted on September 21, 2011. Posted on August 26, 2011. Posted on July 27, 2011. Posted on July 22, 2011. Posted on July 12, 2011. Posted on July 5, 2011.