Digital transformation – the need to transform our innovation approaches
JULY 25, 2016
McKinsey in 2011 identified that 72% of transformation programs fail to deliver on their targets so there is an awful lot of thinking, planning and working through any transformation to make sure you end up with the 28% of the success stories. Digital disruption is the impact of digital technologies and business models on a company’s value proposition and market position. Let me finish on one example already successfully working in today’s market.