Green Innovation – wash or reality?
Innovation 360 Group
MAY 25, 2011
Or is it possible that it really might exist a long term market opportunity here? Or as with hybrid cars; which most likely increases the demand of green cars (now and in the future) but at the same time, considering the complete revolution and present technology, probably is worse for the environment then using the best available traditional technology. It is a lot of buzz about green innovations and much talk about potential green washing.