Eating your own dog food
Idea to Value
MARCH 23, 2022
In 2006, the editor of IEEE Software recounted that in the 1970s television advertisements for Alpo dog food, Lorne Greene pointed out that he fed Alpo to his own dogs. For example, analysis of mutual fund managers in 2011 found nearly half of the managers did not themselves invest in the core funds they were advising customers to buy.
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