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Less than half of people would describe themselves as creative

Idea to Value

And a series of surveys by Adobe in 2012 and 2016 show just how few people consider themselves to be creative. Here are the answers which these 5,000 people gave: As you can see, less than half of people on average (39% in 2012 and 41% in 2016) would describe themselves as creative. Are you living up to your creative potential?

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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio. Some companies, like technology companies which need to produce new offerings more quickly, might have a ratio that is more like 45-40-15.

Project 284
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Trust the Customers, Not the Experts

Destination Innovation

After graduating he developed this idea and presented it to luggage companies who thought it was a toy. Similarly toy companies were not interested because they considered it to be luggage. He found a toy company which was prepared to act as licensee, but the company went bankrupt. Your company is currently worthless.”

Design 316
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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

The 2018 Fast Company Most Innovative Companies issue arrived Saturday. It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies.

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Innovative Start-Ups Founded by Women

Destination Innovation

Here are some inspiring women entrepreneurs and the companies they have started. The company has raised over £37 m in equity finance so far, across three funding rounds, and has been awarded grants from Innovate UK. Saasha Celestial-One and Tessa Clarke founded the food waste company, OLIO in 2015.

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Functional fixedness bias, and how to overcome it

Idea to Value

As described by Anthony McCaffrey in 2012 , the GPT asks a series of two questions to participants when they are being challenges with describing an object: “Can this be decomposed further?”. One potential method to overcome functional fixedness is called the Generic Parts Technique. Does this description imply a use?”.

How To 283
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257