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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

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What Gap Inc. Can Learn From Signet Jewelers CEO Gina Drosos

Michael Roberto

Three of the company's four major brands (Old Navy, Gap, and Banana Republic) have blurred competitive positions. Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. I think Gap could learn a great deal from the turnaround led by CEO Gina Drosos at Signet Jewelers.

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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.

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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. So eBay bought fledgling PayPal for $1.5B

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A $2.4 Billion Lesson All Innovators Should Heed

Stephen Shapiro

billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. Combine their design decisions with a tanked New Jersey economy, increased competition from Pennsylvania casinos, and bad investment decisions (such as building their own power plant), and you have a recipe for disaster.

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“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

Leanstack

Speed of learning is the new unfair advantage. And companies that continuously outlearn their competition win. Much like failing becomes learning when you’re going fast, innovation becomes continuous. How do you define traction and measure product/market fit? - How do avoid your own biases during problem interviews? -

LEAN 76