Brands In Memoriam 2012


Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Ready made portions for young working professionals weren’t a home run in a market with as much choice and variety as ours.

Innovation Balancing Act

Robert Brands

Not only did Jobs go back to his former company, but he changed the market in an astounding way. Key Considerations – Remember to monitor start-up costs, speed to market, scale to volume and other metrics. IP Protection – IP and Patent protection lock in your competitive advantage and support sales results and market share. On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire.


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Our Real Work Begins


It becomes too much like a sporting event, the candidate is coached and the marketing team fuels the public rivalry. Much has been and will be written about the strategy and tactics utilized by each, but on Election Day the competition ended. It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start.


Lady Gaga takes innovation to avant-garde levels

Innovation 360 Group

By understanding what you are actually selling, you can find your unique abilities and become sustainably competitive. Identical copies with a nearly equal quality will sooner or later enter the market. How offers become almost impossible to copy. WHAT ARE YOU SELLING? Sitting on the plane home from Monaco and have just, together with some Bearing colleagues , run our innovation management program at Monaco’s business school and the MBA program of Luxury Goods.

The Quality Chronicles


There is no argument that we live in a world of staggering speed, where competitors race to meet customer needs and time to market matters. Innovation is always factored by the ticking click, who gets the jump and the competitive advantage, when a cost center becomes a profit center. The recent “failed IPO” of BATS has to be a cautionary tale. This wasn’t just a deal that didn’t price or trade according to plan. A software bug caused it to be withdrawn.

Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. The old leader, like eBay, keeps setting aggressive targets for its business, and tells everyone it will find new customers in remote geographies or vertical markets.

Go to Market Strategy – 10 Sections Your Strategy Plan Should Include


Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago. In b-school and for years in the business world, we created “marketing” plans. Everyone” is not an answer to describe the target market.

PokeMon Go – How Nintendo Beat Microsoft and Sony With an End Run

Adam Hartung

units, and in 2012 sales were off another 50%. Sony and Microsoft both invested heavily in their competition. Even though both were unprofitable at the business, neither was ready to concede the market. In fall, 2014 Microsoft raised the competitive ante, spending $2.5B Nintendo was becoming a market afterthought. Meanwhile, back in 2009 Nintendo had 70% of the handheld gaming market with its 3DS product. Poke’Mon Go is a new sensation.

A $7.6B Write-off Plus Layoffs Is Never a Good Sign Microsoft

Adam Hartung

Amidst all these big tactical actions, it is completely unclear what the strategy is to remain a viable company as customers move, quickly and in droves, to mobile devices using competitive products. Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? And there was no doubt that Windows 8 had missed the mobile market.

Some examples of co-creation that bring brand and consumer together


Even more so, according to the same source, when 36% of consumers are looking to try new products and 76% of products launched on the market fail. The company therefore saves time and money in market research, as co-creation identifies which products will be well-received by consumers. In 2014, the restaurant chain launched a major co-creative competition among its followers to reinvent its iconic hamburgers.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question


And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0?—?June In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more. The bigger context You don’t get a gold star for following process, but achieving results?—?specifically,

Innovate or Die: Open Innovation and 4 Key Measures to Stay Alive

Innovation Walk

Traditional companies have also started to deal with a new competition since the entry of fast-emerging businesses referred to as “startups“. In fact, the velocity of obsolescence , referred to the rate of speed at which a product or service and/or the competitive advantage of it will lose its value, has dramatically increased. in 2012. However, more than 60% of replaced televisions were still functioning in 2012. This is a fascinating time to be alive.

A $2.4 Billion Lesson All Innovators Should Heed

Stephen Shapiro

billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. Combine their design decisions with a tanked New Jersey economy, increased competition from Pennsylvania casinos, and bad investment decisions (such as building their own power plant), and you have a recipe for disaster. The Revel Casino opened April 2012. It chose policies and a design that was intended to help it stand out in a crowded market.

Why EPS and Share Price Don’t Predict Future Performance

Adam Hartung

For example, McDonald’s sold Chipotle and Boston Market. Leadership has greatly weakened the company, put it into a growth stall (since 2012 ,) and yet its value has gone up! Microsoft has seen its “core” PC market shrink, had terrible new product launches of Vista and Windows 8, wholly failed to succeed with a successful mobile device, written off billions in failed acquisitions, and consistently lost money in its gaming division.

Listen to Employees When Evaluating Leadership

Adam Hartung

Office Max appeared on the list (#5) in 2012, and was acquired by Office Depot 8 months later. And, of course, Radio Shack made the list in 2012 (#3,) 2013 (#5) and 2014 (#11) only to file bankruptcy in 2015. And in 2012 Game Stop (#10) employees could see how the advancing Netflix and Hulu threatened the “core business” and started to light up the complaint section. In 2012 the stock rose from $54 to $66, yet appeared #2 on the list.

Latest Conference Research on Innovation Ecosystems

Open Innovation

Instead we held an online conference , modeled on the earlier 2012 conference for the Open Innovation special issue of Research Policy. On June 18-19, we were scheduled to hold an ecosystem conference in Copenhagen, at the end of the annual DRUID conference.

VC to CV


An article a year or two back from Global Corporate Funding stated that between 2010 and 2012, 182 CV units were formed bringing the total number globally to 936. For example in 2012 Intel alone made 150 investments worth $353m. Many of the deals that are done involve some sort of investment but the primary reason for the relationship is more immediate, pragmatic and, dare I say it, business-like: For the SME the deal can represent a route to market.

7 Things Every CEO Should Know About Their Patents


Even in the most extreme cases where there is a perfect intersection of data, analytics, valuable metrics, and huge incentives to utilize and optimize, we see both surprising catastrophic failures, and stunning opportunites in markets. To give two stark examples, we turn to the market crash of 2008 – caused by a cascading failure in financial markets that devastated our economy and destroyed market capitalization – in 18 months, the Dow lost over 50 percent of its value.

Retaining the innovative spark

Jeffrey Phillips

They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Competition is accelerating, of course, and so is innovation. Products As the company grows and develops products, part of its flexibility is lost, because it must sustain the products and protect market share. They don't recognize that smaller, more nimble firms that have higher tolerances for risk are slowly eroding their markets and customers.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question


And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0?—?June In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more. The bigger context You don’t get a gold star for following process, but achieving results?—?specifically,

Why Corporations Need “Coopetition” with Startups


Business frenemies are not exactly a new concept, but it’s a surprisingly hot topic right now: as a 2014 study on Amazon’s coopetitive habits in Industrial Marketing Management put it, “by collaborating with its competitors, a company can build new capabilities and gain better leverage on its current ones, as well as boosting its brand and technologies.”. Often a startup’s goal is to be the next big disruptive innovation that changes the face of the market forever.

Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

They filed for bankruptcy in 2012. Each CEO was so ignorant of history that they presented the same business plan over and over again, until Netflix was ready to take their market share with a bulletproof online offering. Price, branding, competitor offering and even convenience are all equally important, and you need to tick every box to stay competitive.

Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Each year businesses spend an aggregate of $40B on market research. Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process. It also tends to yield more direct and reliable insights than does indirect market research.

CFP: 3D Printing Conference in Paris, June 1

Open Innovation

Transitioning 3D Printing from Niche to Mainstream Markets Research Workshop | École Polytechnique | Paris 1 June 2018 Conference chairs: ThierryRayna (École Polytechnique), Joel West (KGI), Frank Piller (RWTH Aachen) See website and call for papers The potential economic impacts of 3D printing (or “additive manufacturing”) have attracted considerable attention in recent years. 2016), and market structure (Weller et al.,

ISS Software GmbH and Wazoku partner to revolutionise the German insurance industry


This partnership takes digital transformation to a new level, making it a collaborative effort of an ecosystem with one common interest – to upgrade the industry, to stay competitive and to meet current demand faster and better. We are hugely excited about the German market and the huge potential for this partnership to drive real change and bring great value to the German insurance sector,” said Simon Hill, CEO of Wazoku.

Elon Musk – Serial Entrepreneur and founder of Tesla Motors and SpaceX

Destination Innovation

In 2012 SpaceX made history when it became the first commercial company to send a rocket into space carrying a payload to the ISS. In 2004 Musk had helped fund the start-up Tesla Motors in order to produce mass market electric cars. He has funded development of the idea and in 2015 he announced a competition for designs for a Hyperloop pod prototype. Elon Musk was born in South Africa in 1971. He got his first computer at the age of 8 and started to program.

11 Paradoxes of Entrepreneurial Thinking: why entrepreneurship can hardly be taught

Open Innovation EU

And for that reason it has become an integral criteria in many prescriptive regulations for (higher) education and in increasing numbers also explicitly and implicitly part of curricula (Saavedra & Opfer, 2012). As opposed to entrepreneurship, entrepreneurial thinking is not necessarily bound to entrepreneurs (to be); it is an essential skill for ‘strengthening human capital, employability and competitiveness’ (Bacigalupo et al., 2012). 2012). 2012).

How Telltales Told You Not to Own Wal-Mart, and Continue To Do So

Adam Hartung

Wal-Mart market value took a huge drop on Wednesday. Like most stock market moves, this one just happened really fast. ” This is the disease of constantly focusing on improving your “core” business, while market shifts around you increasingly make that “core” less relevant, and less valuable. By July, 2015 we learned that the market cap of Amazon now exceeded that of Wal-Mart. Market timing is a fools game.

Can Netflix Double Pivot to Be a Media Game Changer?

Adam Hartung

Think about Blackberry, that gave us the smartphone business then lost it to Apple and its creation of the app market. These were some really big companies that saw their market shifts, but failed to “pivot” their strategy to remain competitive. By the end of 2012 CD shipments were dropping precipitously as streaming viewership was exploding. It is becoming a market leader in original programming. Netflix has been a remarkable company.

Strategic Planning in a Dancing Landscape


All you had to pay attention to was perhaps a few competitors and partnerships, and your market was fairly stable. Now you have many products across multiple markets and numerous partners and when you make a decision your competitors are countering. Meanwhile, there may also be disruptors you cannot see or predict creating new types of competition. Consider a company that had an international expansion plan in 2012.

How to create a scalable strategy in the midst of the COVID-19 crisis


Even before the pandemic, entrepreneurs already had a difficult time remaining relevant in an increasingly competitive market. This guarantees your foothold in the market for much longer. The Lebanese mathematician and statistician is the author of works such as The Logic of the Black Swan (2007) and Antifragile : Things that Benefit from Chaos (2012) – which we have already talked about in our webinar Antifragile Future: where are we headed?

Tips 40

Lack of Innovation Will Kill Your Business (2 Examples to Prove It)


The answer is no secret: their lack of innovation enabled the competition to take the lead. In 2007, Nokia’s market share was at. It’s almost impossible to imagine any vendor controlling that portion of the market today. But since that moment, Nokia’s mobile-phone market share kept plummeting. In the last century, it held an impressive 90% of the shares in the film market. Fast forward to 2012 and the company filed for bankruptcy.

Innovation Strategy – Pat McGauley and a New Beer in Town


The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. The innovation team spent 15% of its time on core brand renovation to enhance competitiveness. One chart depicted (I think) growth factors in the beer market from 2012 to 2014. What’s the story on the innovation strategy for beer?

Innovation is a Company Wide Responsibility


They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets.

Innovation System Thinking on a Sunday! What, no roast or glass of wine? Later.

Paul Hobcraft

Teece’s concept of dynamic capabilities is a theory about the source of corporate agility: the capacity (1) to sense and shape opportunities and threats, (2) to seize opportunities by mobilizing your resources to capture new value from those opportunities, and (3) to maintain competitiveness through enhancing, combining, protecting, and, when necessary, re-configuring the business enterprise’s intangible and tangible assets, by transforming them for continuous renewal.

System 125

Why Understanding 1 Retail Trend Is Worth 50% More Than All of WalMart

Adam Hartung

While investors cheered the news, at the higher valuation WalMart is still only worth what it was in June, 2012 (just under $70/share.) And the fact that on the balance sheet, at book value, the assets appear to be some $50B lower due to depreciation, and the difference be cost and market value. This is because WalMart competes almost entirely in the intensely competitive and asset-dense market of traditional brick-and-mortar retail. And that market is barely growing.

Poor Microsoft – How Good Decisions, Made Too Late, Bode Poorly for the Future

Adam Hartung

The PC market has been steadily shrinking since 2012. The big market shift to mobile devices started back in 2007 when the iPhone began challenging Blackberry. But by October, 2012 it was clear the design had so many trade-offs that it was destined to be an Edsel-like flop – a compromised product unable to please anyone. The other big PC manufacturer, HP, spun off its PC business so it could focus on non-PC growth markets.

Agile Strategy – 16 Strategic Thinking Questions to Explore Disruptive Innovation


The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts. How can you develop a super-agile process that disrupts other industry players’ competitive advantages?

Themes for the practice of open innovation

Open Innovation

I first met Cheryl in 2007 — when I was hired to train Kimberly-Clark execs on open innovation — and in 2012 Cheryl invited me to present my research at CoDev2012 when it was in San Diego. Establish market potential and feasibility assessment criteria, approval & funding checkpoints, and pathways for dialog. 2006) "Toolkits for idea competitions: a novel method to integrate users in new product development."

Pivotal Innovation Management: The Past, Present, and Future of 180° Business Changes


As increased consumer awareness transforms markets and government policy, and as technology creates so many unexpected shortcuts, I believe that this trend will only continue in the future. Another example I like to present is Nintendo, originally a purveyor of handmade playing cards, attempted to enter a number of new markets due to the fact that consumer interest in playing cards had decreased substantially.

The 10 Telltale Signs of Future Troubles for WalMart

Adam Hartung

2 – In March, 2010 AdAge ran a column about WalMart being “stuck in the middle” and effectively becoming the competitive “bulls-eye” of retailing. After years of focusing on its success formula, “dollar store” competition was starting to undermine it on cost and price at the low end, while better merchandise and store experience boxed WalMart from higher end competitors – that often weren’t any more expensive.

Guest Blog – Innovation is a Company Wide Responsibility


They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets. If the innovation team is going to build its own supply chain, manufacturing capability (in-house or outsourced), marketing team and salesforce, what’s it doing inside the company at all?

The Top 5 Technology Trends That Will Drive Innovation in 2018


NASA 1960), market pull (e.g. Samsung Galaxy with touchscreen technology in 2012). Disruptive technologies will usher in “machine-mediated conversational marketing” to transform content marketing by delivering the most relevant and personalized content to the audience, while enhancing customer experience and improving engagement. The concept will drive innovation in automotive, healthcare, and financial sectors to achieve competitive differentiation.