article thumbnail

Human-Centered Design and Innovation

Innovation Excellence

Mauro Porcini is PepsiCo’s first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing […]. by Braden Kelley Recently I had the opportunity to interview Mauro Porcini, author of the new book The Human Side of Innovation: The Power of People in Love with People.

Design 79
article thumbnail

The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. ” His Trunki design went on to win over 100 awards. Originally Trunkis were made in China but in 2012 Rob Law set up a factory in Plymouth. Rob Law and Trunki.

Design 316
article thumbnail

Design Thinking & Human-Centered Design in Medical Devices & Pharma

InnovationTraining.org

Examples of design thinking and human-centered design in the medical devices and pharmaceutical industries. Through the use of methodologies like design thinking and human-centered design, hospitals and other medical organizations have been able to better serve their patients and address specific problems or needs.

article thumbnail

Innovative Start-Ups Founded by Women

Destination Innovation

Louise Hill founded GoHenry in 2012 when she grew tired of funding her children’s online purchases and wanted to teach them financial independence. The system is designed for children aged 6 to 18 and is based on gamification ideas. OLIO has raised over £46m in equity funding and employs over 50 people.

article thumbnail

How to understand and define user needs

Sopheon

In 2012, Google announced Google Glass, its futuristic voice- and motion-controlled smart glasses that display information directly in its user’s field of vision when they need it. With this product, they’d hoped to create the next revolutionary hardware platform. But when the product was released in 2014, it failed miserably.

How To 98
article thumbnail

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

Leanstack

March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0?—?June Stay tuned for more… [link] “Lean Startup, or Business Model Design, or Design Thinking?” - How do avoid your own biases during problem interviews? - How do you prioritize riskiest assumptions? -

LEAN 76