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How One African 'Misruptive' Innovation Company is Storming a Key US Market

BPI Thought Leadership Commentary

A South African start-up is rapidly defining a new kind of business disruption in the US tech sector.& & Call it “mis-ruptive” innovation: breaking into a major new market by accident – and then storming that market by sticking to the same, humble business model devised for the original market.&

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Disruptive Innovation: Drones

Collective Innovation

The story of drones is much like the story of any other disruptive innovation. As with all disruptive innovations if you walked into a store and bought a $60 drone the technology and cost of that would have been astronomical 15 years ago, perhaps hundreds of thousands of dollars to build. Safety is going to be just as important.

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Agile Strategy – 16 Strategic Thinking Questions to Explore Disruptive Innovation

BrainZooming

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. via Shutterstock. Developing an Agile Strategy.

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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. The old leader, like eBay, keeps setting aggressive targets for its business, and tells everyone it will find new customers in remote geographies or vertical markets.

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Why We Are Entering A New Innovation Era.

Paul Hobcraft

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Posted on November 9, 2012. Posted on July 30, 2012. The period of 2012 to 2014 was a far from quiet time. There is a search for new solutions. Posted on August 20, 2013.

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So What Exactly Should Kodak Have Done?

Destination Innovation

Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. In 1976 Kodak enjoyed 90% market share of film sales and 85% share of camera sales in the USA. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony.

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Leading Innovation = Managing Uncertainty

Strategyzer Innovation

While generating new ideas and inventing new technologies is important, it is even more important for innovators to identify the unknowns that have to be true for their ideas and technologies to succeed in the market. Google constantly improving their search engine), taking existing products to new markets (e.g. Amazon launching AWS).