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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. To date, more than 10,000 schools and 5.6

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012. A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly.

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Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab Tour in a City Close to You.

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What Gap Inc. Can Learn From Signet Jewelers CEO Gina Drosos

Michael Roberto

Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. I think Gap could learn a great deal from the turnaround led by CEO Gina Drosos at Signet Jewelers. Drosos, says that as a board member from 2012, she had always pushed for Signet to diversify its workforce and culture.

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My prepared remarks for the Technology and Anticorruption panel at the 2nd Summit for Democracy

Christensen Institute

In our research, we have learned that one of the main reasons people engage in corruption is because of scarcity. And so, here we learn that corruption evolves in societies in a fairly predictable manner. One particular type of technology called market-creating technology is able to create abundance. Here’s what I mean.