2012 Innovation Resolution: Turning Ideas Into Money
Robert Brands
JANUARY 9, 2012
In order to implement sustainable Innovation in 2012, you need to define innovation in a manner that makes strategic sense for your organization, and have the know-how to properly construct and use a process, plus the will to keep the process on course. The task may seem daunting at first, but it’s possible to develop a disciplined strategy that delivers Innovation time and time again for sustained long-term profitability. Formulate a New Product Development process.
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