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How to understand and define user needs

Sopheon

In 2012, Google announced Google Glass, its futuristic voice- and motion-controlled smart glasses that display information directly in its user’s field of vision when they need it. With this product, they’d hoped to create the next revolutionary hardware platform. But when the product was released in 2014, it failed miserably.

How To 98
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71 Innovation Methodologies

Open Innovation EU

New Product and Development Service Process (Hauser). New Product Development Front End (Khurana). Revolutionizing Product Development (Wheelwright & Clark). New Product Development Funnel (Katz). Focus stage: Seed Published: 2012 more…. Focus stage: Maturity Published: 2012 more….

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Innovation is a Company Wide Responsibility

ImagineNation

Therefore, corporate R & D programs need targets to ensure that the product development portfolio includes growth projects that carry more risk and have a longer payback. I believe that every person who touches product development has the ability – and the responsibility – to deliver innovative products to the market.

Company 52
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Great to Good Innovation

IdeaSpies

They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century.

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Great to Good Innovation

IdeaSpies

They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century.

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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

To start with, we could draw some parallels between the three forms of love and the three categories of product requirements I mentioned in Part 1. adapted from: (Sanders, 1992), image: (van Gorp, 2012). Discussions of emotional design often focus almost exclusively on the aesthetics or Desirability of a product. Sanders, 1992).

Design 95
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Great to Good

IdeaSpies

They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century.