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7 Things Every CEO Should Know About Their Patents

Anaqua

This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9

Roadmap 40
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Get Real About Your Company’s Future

The Inovo Group

For many, “future” is in fact a continuation of the immediate past and projections of near-term forces and trends that are easy to see and understand. Technology roadmapping? At some point however, perhaps five to ten years from the present, linear projections based on the past begin to feel shaky and cause discomfort.

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Creative Construction – Book review

The Inovo Group

Designing and implementing an Innovation System – A coherent set of interdependent processes and structures that dictates how the company searches for novel problems and solutions, synthesizes ideas into a business concept and product designs, and selects which projects get funded. Conclusion. Now the real work begins. [1]

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The 10 Reasons People Buy New Products

New Markets Advisors

Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at Consider P&G’s Tide Pods, which were introduced in 2012. Project social image or status ?—?There at least in a B2C context. A Bentley lets you show off wealth.

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How companies are innovating in the energy sector

hackerearth

It is important that our policymakers work together to find policies that help to ensure that energy is affordable for all citizens, including low-income families and small businesses, by offering a roadmap for a brighter future for generations to come. The EU has its Strategic Energy Technology Plan, the U.K