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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Examples of Lateral Thinking in Marketing

Destination Innovation

Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself?

Marketing 260
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What if the current use of your product were banned?

Destination Innovation

.’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. In 2013 the brand was acquired by the Japanese company Suntory who successfully repositioned the product as a sports and energy drink.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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Tony Hsieh – The Remarkable Cultural Innovator at Zappos

Destination Innovation

After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. In 2013 it became a holacracy without job titles, where employees could self-organize. In 2013 he pledged $350m for the project. At that point, Amazon acquired Zappos.com for $1.2

Culture 152
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My Experience with Innovation Influencing

Phil McKinney

The history of influencer marketing dates back to the early days of traditional advertising. My Experience: reMarkable In 2013, the reMarkable team embarked on a mission to create a device that would provide a pure, paper-like experience that was connected and limitless. The first real digital paper tablet.

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Context matters

Boxes and Arrows

In short, web users tend to act as if they were blind to advertisements or other types of redundant information, which can only distract them from completing the task. Our observations and recommendations are rooted in a number of studies focused on what recipients do really see while looking at advertisements in email campaigns.

Study 91