Integrative Innovation

AUGUST 1, 2014

The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated.

Technical Review 67

Technical Review Radical Innovation Innovation Marketing 67

Matthew Griffin

MARCH 23, 2015

They use lean, agile development techniques. Only one thing is certain at this stage – you’re going to end up iterating your product time and time again, tweaking, perfecting, tearing it down and starting again. Hyper growth companies all have the following memes in common: They iterate fast and fail fast. They put design first.

Marketing 40

Marketing Competition Disruption Company 40

Matthew Griffin

MAY 17, 2015

About the Author: Recognised in 2013 and 2014 by the public as one of Europe’s leading Emerging Technology and Disruption Strategy advisers Matthew Griffin works with global Accelerators, Analysts, Entrepreneurs, Investors, Governments and Fortune and FTSE multi nationals to help them reinvent themselves and adapt to new market conditions.

Disruption 40

Disruption Technical Review Industry Culture 40