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The Remarkable Benefits of Digital Brainstorming

Qmarkets

The False Promise of Traditional Brainstorming. In order to create innovative ideas, Osborne suggested that a group of people should engage in a "brainstorm", i.e. "using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective." Why Traditional Brainstorming Does Not Work.

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Can creativity training really improve your creativity?

Idea to Value

A 2015 study of 180 participants over 9 weeks showed that creativity training not only significantly improved the participant’s view of their own creativity, it resulted in those participants producing more creative output A 2016 study showed one 1.5

Training 211
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Interview Jeffrey Baumgartner: How to get one amazing idea

Idea to Value

However, frustrated with the lack of end-product coming out of most brainstorming sessions, he developed a new way to approach the problem: Anti-Conventional Thinking. In my recent interview with him, we talk about the research behind why brainstorming is so ineffective, and how companies can use Anti-Conventional Thinking.

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3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

I published the first draft of the 3 Dimensions of Innovation all the way back in 2013. These are the activities and skills which are required for a team to ideate, design, test, iterate and pilot a new innovation. Idea Generation: Generate creative new ideas that address the identified challenges, beyond basic brainstorming exercises.

Company 276
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How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

In 2013, Bank Leumi embarked on a journey to make innovation one of its prime strategic goals. Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges.