FEBRUARY 7, 2013
Crowdsourcing has become a big trend, with many companies relying on feedback and ideas from the public to deliver a new product or update an existing one. Crowdsourcing innovation can benefit everyone involved, as long as the company has a clear set of goals from the start of their campaign. A recent innovation crowdsourcing event that was a real success was performed by Lay’s via Facebook. Successes in crowdsourcing innovation outweigh possible failures.