Balancing Innovation via Organizational Ambidexterity – Part 3
AUGUST 1, 2014
In the next major step of our thinking process we want to work why a well-planned and actively managed hand-over from explorative work to the exploitative, formal organization at a pre-defined point within the innovation funnel is necessary. The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”.