What is innovation management and why your organization needs it
hackerearth
OCTOBER 16, 2017
An innovation process “connects upstream idea valuation to downstream production and release to market.” Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. van der Duin1, there are four generations of innovation management after WWII.
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