Balancing Innovation via Organizational Ambidexterity – Part 3
Integrative Innovation
AUGUST 1, 2014
Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated. Ideation : When a firm has a strong innovation culture and a sufficiently open innovation mindset there is usually no shortage in innovation ideas.
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