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Examples of Lateral Thinking in Marketing

Destination Innovation

For example on Halloween you get this sung message, ’Trick or treat, smell my feet, Zappos Customer Service can’t be beat. The news that unauthorised horse meat had been found in various parts of the European meat trade in early 2013 caused a major scandal. So they employed jovial hosts and creative introductions.

Examples 260
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Three Real World Examples of Crowdsourcing in Education

IdeaScale

Columbia has prided itself on student-driven change since its founding, and in 2013, it wanted to take that a step further with “What To Fix Columbia,” cheekily abbreviated as “WTF Columbia.” The post Three Real World Examples of Crowdsourcing in Education appeared first on IdeaScale.

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To Beat the Workforce Shortage, Reimagine the Workforce

Business and Tech

Leilanna Barrentes is a perfect example of the change that can happen when women are given an opportunity. She had no background or experience in the construction field when she started her pre-apprenticeship training in September 2013. Helping women in action.

Training 246
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2013 User Experience Awards

Boxes and Arrows

The 2013 User Experience Awards were presented Tuesday, May 21, 2013, at Parson’s Tischman Auditorium in New York. Jurors of the 2013 UX Awards were: Anders Ramsay, agile UX designer & coach, UX author, leader of NYC IA Meetup and Agile Experience Design Group. Chris Jaffe, director, product innovation at Netflix.

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Diversity of thought can have a higher impact

Idea to Value

In 2013, Brian Uzzi and his colleagues wanted to see which teams produced the most respected work. If for example, a paper in a quantum physics journal was quoting another quantum physics journal, this link would be quite conventional, as you would expect experts in a field to have a deep understanding of the research in that field.

Study 236
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How having children makes fathers’ brains less imaginative

Idea to Value

And these networks of the brain has been shown as important for the development of divergent creative ideas (Source 2013 , 2014 ). Just another example of why it is so important to understand how creativity actually works.

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Evidence that children are more creative than adults (and the opposite)

Idea to Value

A 2013 paper suggests that children engage more in imaginative play because it helps them develop the learning skills of causal-reasoning. Examples such as gardening and construction were as valuable for supporting creative thinking as ones traditionally associated with creativity, for example, music and painting.