What is innovation management and why your organization needs it
OCTOBER 16, 2017
An innovation process “connects upstream idea valuation to downstream production and release to market.” Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. This discipline of managing the innovation process harnesses creative ideas and uses them to build a steady pipeline of innovations that are reliable, repeatable, consistent, and profitable. Product Innovation. How to evaluate ideas.