The UX Professionals’ Guide to Working with Agile Scrum Teams
Boxes and Arrows
SEPTEMBER 2, 2013
Some informants raised concerns about product owners or developers thinking of design only in very tactical terms and not recognizing the value that UX brings to the product ideation process. Design needs to align earlier and sooner with the business owners to ideate and come up with a great design.”. Setting expectations early that developers and product owners participate regularly in customer contact opportunities and ideation sessions around user needs (such as design studios).