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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Change Isn’t About Persuasion. It’s About Power

Digital Tonto

In 2013, the political scientist Moisés Naím published The End of Power, in which he argued that because of the increase in mobility and technology and decrease in poverty, the power of institutions was diminishing. The “Trigger” Strategy For Driving Radical, Transformational Change. The 5 Immutable Laws Of Change.

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Key Issues in Innovation Management – Revisited – Part 1

Tim Kastelle

At the beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. A well-suited way to govern this approach is to manage a portfolio of initiatives.

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How Is Digital Innovation Changing Marketing?

InnovationManagement

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. appeared first on Innovation Management.

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Implementing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

Open innovation is a core strategy for transformative growth amongst a growing number of enterprise companies around the world. Being an economist by training, I initially followed that path into financial and data analytics management roles within a major global energy company. A clear vision will guide the strategy.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy. For World Cerebral Palsy Day in 2013, he asked for a wheelchair that either had an extended range or could run indefinitely. The Solar-Powered Wheelchair. Instead, they found a working prototype.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

” Kevin Amos , Partner, Digital Media Programmatic buying took hold in 2013 and has since grown into an essential part of today’s marketing mix for advertisers. The agency manages millions of dollars in client ad spending every month. Programmatic Buying: The Brunner Difference Our motto at Brunner is simple: Test.

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