What Happens When You Neglect Innovation
JUNE 27, 2019
Two of American’s most trusted, most well-known, and most well-liked brands were merging together – Kraft and Heinz. Like all of Berkshire Hathaway’s companies, the goal for Kraft Heinz was not to disrupt the market or to be big and bold; the goal was simply “don’t lose the investors money.”. Management sought to accomplish this goal by finding the cost-cutting benefits of the partnership and using those to increase profits for investors. Innovative Food Companies.