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Do you need to be intelligent in order to be creative? The threshold theory

Idea to Value

What is the link between intelligence and creativity? And can you be creative without being intelligent, or do you need a minimum level of intelligence to achieve great creative feats? This has been a question posed since creativity research began seriously in the 1950s. And it has a long, controversial history.

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Ideating at Enexis – Driving Operational Innovation in Dutch Energy Sector

Qmarkets

Yet the company has managed to generate hundreds of new ideas each year since 2014, resulting in millions in cost-saving and improved employee safety. From the necessity of growth the most creative ideas are often formed. 1,200 ideas have been submitted since September 2014, and we’ve received 7,300 comments and 9,400 total votes.

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THE QUESTION: Who Created "The Year of Living Creatively?"

Idea Champions

If you are thinking about subscribing to The Year of Living Creatively , one question you are likely to ask is this: "Who created it -- and what are his credentials?". FREE THE GENIE BRAINSTORMING : Facilitated, online creative thinking sessions for individuals and small teams. In other words, I practice what I preach. Testimonials.

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Ideating at Enexis – Driving Operational Innovation in Dutch Energy Sector

Qmarkets

Yet the company have managed to implement up to 300 new ideas a year resulting in millions in cost-saving since 2014. A Qmarkets’ customer since 2014, we sat down with Enexis to discuss more about their innovation initiatives, overcoming resistance to change, and what the future of innovation looks like for them.

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Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Superstar, BFF, Sweetie, etc.).

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation.

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015. The platform which eventually capitalised on our need for instant communication, was Whatsapp. Harvesting That Resource.

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