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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Innovators in FMCG love Direct to Consumer

Destination Innovation

They have large advertising budgets and close relationships with major retail chains. It was founded in 2015 with $2.5m Their innovative mattress was chosen as one of Time’s best inventions of 2015. It has suffered at the hands of two aggressive start-up companies which went direct to consumer (DTC).

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Virtual Reality and Subliminal Marketing

Daniel Burrus

Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

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Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

The Realtime Marketing Lab 2015 Fall Tour is an international touring digital-social-online marketing event where you can find the newest ideas to address your digital marketing challenges. Chicago, September 21, 2015. Kansas City, September 23, 2015. Austin, September 25, 2015. Miami, September 28, 2015.

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#1,775 – Space Week: Air Purifying Billboards

Greatest. Idea. Ever.

Estudios Durero implemented the treatment for the Guggenheim Bilbao campaign, which advertises a newly installed Olafur Eliasson exhibition at the museum. NASA collaborated on the development of the purifying technology, which was first used in Spain in 2015 for a Shiseido ad campaign in Madrid (although it wasn’t yet a registered trademark).

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8 ways to improve the interoperability of innovation and sustainability

Norbert Bol

Based on the recent article “ Exploring the interoperability of innovation capability and corporate sustainability ” in the April 2015 edition of the Journal of Business Research, there are 8 ways to improve the interoperability of innovation and sustainability. Providing truthful advertising for customers.

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EU is making supermarkets give unwanted food to the needy

Idea to Value

Leading up to 2015, the discount retailers had doubled their market share in 3 years. Two discount retailers originally from Germany, Aldi and Lidl, have taken an accelerating amount of market share from the traditionally dominant big four supermarkets (Tesco, Sainsburys, ASDA and Morrisons).