In addition to protecting the Earth from threats in outer space NASA also plays a key role in protecting Earth’s native environment, using their unique perspective from up high to track geological processes and temperature fluctuations over time (such as melting polar ice caps) in an attempt to warn us about impending dangers like Climate Change.
But now they’re taking on an even more hands on approach to saving the environment, inventing air purifying technology that can be used right here on Earth.
Fast Company explains:
“Newly installed banners at the Guggenheim Bilbao and around its home city of Bilbao, Spain, have been treated with a special coating called Pureti Print, which turns them into air purifiers. The treatment is based on photocatalysis, a natural process with an air purifying effect similar to that of trees.
Estudios Durero implemented the treatment for the Guggenheim Bilbao campaign, which advertises a newly installed Olafur Eliasson exhibition at the museum. The exhibit, Olafur Eliasson: In real life, aims to bring ‘some of today’s most urgent issues’ to the attention of visitors and asks them to reflect on their understanding of the environment through use of natural materials like moss, fog, and glacial ice. (Yes, it’s currently open during the coronavirus pandemic.)
NASA collaborated on the development of the purifying technology, which was first used in Spain in 2015 for a Shiseido ad campaign in Madrid (although it wasn’t yet a registered trademark). The treatment is essentially a clear top coat that can be applied to outdoor banners, giving them an additional functional component (at an additional expense) without changing their appearance.”
Hopefully, these air purifying billboards will make a real difference when it comes to counteracting Climate Change, giving NASA one less thing to worry about in the process.
Are air purifying billboards the Greatest Idea Ever?
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