article thumbnail

Soren Kaplan’s – March 2015 Leapfrogging Newsletter

Leapfrogging

Building marketing and sales capabilities to beat the market. Wharton Technology & Innovation Conference 2015 April 17 – 18 Philadelphia, PA. ASU + GSV Summit 2015 April 6 – 8 Scottsdale, AZ. Open Education Global 2015 April 22 – 24 Banff, Alberta CA. Must-Go Events & Conferences.

article thumbnail

Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Like many DTC brands their marketing has been driven by social media activity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fleury’s idea market recognised for game-based approach to innovation

Exago

Exago’s client Fleury, the largest group of clinical analysis services in Latin America, reached the top five shortlist for large companies in the International IMP³rove Award 2015. The post Fleury’s idea market recognised for game-based approach to innovation appeared first on www.exago.com.

Marketing 100
article thumbnail

If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

article thumbnail

Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Michael Dell undertook a leveraged buyout to take Dell private and reinvent its business strategy and to avoid the quarterly focus of the stock market.

Marketing 100
article thumbnail

How Facebook misses out on Talent

Destination Innovation

Little wonder then that Bloomberg reported that 150 of the USA largest tech firms were sued 226 times for age discrimination from 2008 to 2015. They could lead the company into new markets and attract more users – including many smart senior citizens. Why are most chess masters under 30?’. They might improve creativity and usability.

article thumbnail

Virtual Reality and Subliminal Marketing

Daniel Burrus

Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.