Idea to Value
APRIL 11, 2016
A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.
Destination Innovation
JUNE 8, 2023
by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.
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Brunner
NOVEMBER 13, 2019
After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.
Destination Innovation
MARCH 16, 2018
They have large advertising budgets and close relationships with major retail chains. Warby Parker was valued in 2016 at over $1.2B. Hubble Contacts , founded in 2016, aims to disrupt the market for contact lenses by selling direct. They are Harry’s and Dollar Shave Club. They are now the market leader.
IdeaScale
MARCH 22, 2017
Well, when myCityInnovation launched in May of 2016, Calgary didn’t just send out an email blast and call it good. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email.
Exago
DECEMBER 29, 2017
Mother, our Agency of the Year in 2016, has kept up the good work this year alongside. December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies.
Innovation in Practice
DECEMBER 12, 2016
Not only does the AirBnB account make this amazing overnight experience available, it also serves as advertising for the Institute, pointing interested clients toward ticket purchases for the Van Gogh’s Bedrooms exhibit. It's a great example of "inside the box" thinking. The outcome was nothing but astounding.
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