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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB.

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Curiosity: The Key to Creativity and Innovation

Idea to Value

Their expertise grows as they actualize their curiosity by developing a love of learning. First, find and remove what gets in the way of your curious mind by: Being humble enough to continuously learn from others and the world, and putting humility and learning before your ego. Fueled by curiosity, they ask crazy questions.

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11 female innovation leaders share their definition of innovation

Idea to Value

In 2016, I wrote the article What is innovation? I have also since seen a mounting amount of scientific research showing how women do not even get the same credit for their creativity or innovation work as if a man were to suggest the same idea. Creativity strategist Natalie Nixon is “the creativity whisperer for the C-Suite”.

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10 Technology Driven Hard Trends Shaping 2016

Daniel Burrus

A rapidly increasing number of companies are learning the importance of identifying Hard Trends that are both predictable and measurable. This gives companies a competitive edge in a world where thriving on change has become necessity. Technology has become everyone’s business as we enter the next stage of digital transformation.

Trends 40
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10 Do’s & Don’ts for Open Innovation Competitions

100%Open

We were asked recently by a new client what our top 10 Do’s and Don’ts are for running open innovation competitions, based on our experience including the UBS Future of Finance Challenge , Unilever Foundry Ideas Challenge , Colombia CO4 Open Innovation Competition , and Ordnance Survey GeoVation Challenge.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. His continuous improvements were mainly creative re-combinations of previously existing concepts far away from cycling sport. But what is the “secret sauce” of winning athletes and companies?

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How CFOs Can Help Foster Innovation & Creativity In Their Enterprises

Michael Roberto

The article is titled, "Unlocking creativity: How CFOs can help cultivate a creative mindset." CFO Insights draws upon my book, Unlocking Creativity , to examine what Chief Financial Officers can do to help break down the barriers to innovation and creativity in organizations.