This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016
Idea to Value
APRIL 11, 2016
A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB.
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