BrainZooming
MARCH 27, 2017
How are you boosting your creative thinking skills in dramatic ways for 2017 and beyond? It features forty-five creativity and innovation experts! The Innovation and Creativity Summit 2017 is a virtual event running from this coming Sunday through the following Sunday. And it’s available online and FREE!
Brunner
MARCH 31, 2023
How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.
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Idea to Value
JUNE 7, 2023
There is an old adage that children are more creative than adults. That in order to become more creative, you should reconnect with your “inner child” Yet what does the science and research say? Are children really more creative than adults? Teenagers did show higher creativity on the social challenge though.
Idea to Value
MARCH 7, 2022
In 2016, I wrote the article What is innovation? I have also since seen a mounting amount of scientific research showing how women do not even get the same credit for their creativity or innovation work as if a man were to suggest the same idea. Creativity strategist Natalie Nixon is “the creativity whisperer for the C-Suite”.
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Ask them to provide concrete examples of when they devised creative solutions.
Values Centered Innovation
APRIL 6, 2017
The 2016 State of Crowdsourced Innovation report from Spigit, the largest vendor of innovation management software by revenues, gives us some idea of how these software systems are used with their customers: 64% of surveyed customers use the platform company wide, rather than in just a few groups. Download the full white paper.
BrainZooming
AUGUST 29, 2016
A Chicago Creative Nudge. To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. She also kindly shared one of her Innovation Think Pad kits and issued a creative nudge to create a visual vocabulary for Brainzooming. We did a Periscope video (my first).
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