Brunner

MARCH 31, 2023

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

Creativity 52

Creativity Case Study Video Creative Thinking 52

Idea to Value

MARCH 7, 2022

In 2016, I wrote the article What is innovation? I have also since seen a mounting amount of scientific research showing how women do not even get the same credit for their creativity or innovation work as if a man were to suggest the same idea. Creativity strategist Natalie Nixon is “the creativity whisperer for the C-Suite”.

Innovation 246

Innovation Technical Review Creativity Leadership 246

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Actively engage stakeholders in strategy AND implementation success.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Values Centered Innovation

APRIL 6, 2017

The 2016 State of Crowdsourced Innovation report from Spigit, the largest vendor of innovation management software by revenues, gives us some idea of how these software systems are used with their customers: 64% of surveyed customers use the platform company wide, rather than in just a few groups. Download the full white paper.

Crowdsourcing 40

Crowdsourcing Report Software Review Innovation 40

BrainZooming

AUGUST 29, 2016

We spent time together seeing “Mess Wright’s Dallas” and attending the Social Media Strategies Summit. A Chicago Creative Nudge. To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. We did a Periscope video (my first). San Francisco and the SMS Summit.

Collaboration 68

Collaboration Meeting eBook Strategy 68

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63