article thumbnail

Plan the Unplanned. Ways to be Spontaneous at Work.

Destination Innovation

Researchers Tonietto and Malkoc at Ohio University in 2016 carried out 13 studies of leisure activities and found that scheduling an activity (vs. It also leads to more creativity and innovation. How can you embolden spontaneity and creativity at work? The group then shares their stories and learnings. Boost mixing.

Meeting 351
article thumbnail

Playfulness: The Key to Creativity and Innovation

Idea to Value

The world’s greatest innovators exhibit 27 creative attitudes, and playfulness is one of the most critical attitudes (Kim, 2016). They eschew the work-play dichotomy preferring, instead, learning and working best in a playful environment where even more curiosities are sparked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB.

article thumbnail

Four steps for using creativity to drive business growth

Brunner

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

article thumbnail

Curiosity: The Key to Creativity and Innovation

Idea to Value

Their expertise grows as they actualize their curiosity by developing a love of learning. First, find and remove what gets in the way of your curious mind by: Being humble enough to continuously learn from others and the world, and putting humility and learning before your ego. Fueled by curiosity, they ask crazy questions.

article thumbnail

Join me for an evening of cocktails and creativity on August 2nd

Idea to Value

In it, I’ll be talking about some of the most interesting insights we’ve recently learned about how creativity works and how it can be improved, with time for questions and answers at the end. Date: Tuesday August 2nd 2016. Venue: Looking Glass Cocktail Club. Price of Ticket: £10 per person (very limited quantity).

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? But how much time would it have taken?